Mastering LinkedIn Outreach with Personalization to Stand Out In The Inbox

16 Apr, 2024

cold email delivrability

So, let's have a real talk about LinkedIn Outreach. 

You've probably one of those who thinks: "LinkedIn doesn't work anymore."

But here's the thing—it's not about the platform; it's about the approach.

I get it; we're all tired of the generic messages and connection requests, wondering if anyone out there truly understands our struggles.

But here's the truth: LinkedIn is still a goldmine of opportunities, waiting to be unlocked. 

And guess what?

I've got something to share with you that you definitely don't want to miss.

It's all about mastering the art of personalization and relevance—breaking free from the crowd and standing out in a sea of sameness.

So, if you're ready to ditch the boring pitch approach and discover the real secrets to LinkedIn outreach that works, let’s dive deep into strategies that will grab your prospects' attention.

Trust me, you won't want to miss this.

Here’s some of our results

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What Is This Article About?

In this article, I'm sharing the art of LinkedIn outreach with personalization, equipping you with the essential tools and strategies you need to stand out. I'll show you how to identify your target audience with precision, leveraging LinkedIn's search and a fresh approach to connect with the right people. From there, I'll guide you through the process of crafting personalized messages that resonate with your audience, focusing on relevance and authenticity to capture their attention. But I won't stop there—I'll also share tactics to send something they won't expect, setting you apart from the competition and leaving a lasting impression.

Why Linkedin?

If you’re new to Linkedin outreach, here are a few reasons why you would want to leverage Linkedin:

Targeted Audience: With over 700 million professionals worldwide, LinkedIn is a goldmine of potential connections within your industry, niche, or target market. Whether you're seeking to network, connect with potential clients, or scout for talent, LinkedIn offers a highly targeted audience that aligns perfectly with your professional goals.

Business-Focused Environment: Unlike other platforms filled with cat memes and viral videos, LinkedIn is a business-focused environment where professionals share insights, seek opportunities, and engage in meaningful discussions. This makes it the ideal platform for outreach in a context towards professional growth and development.

Credibility and Authority: Establishing credibility and authority in your field is crucial, and LinkedIn provides the perfect platform to do just that. By showcasing your expertise through thought-provoking posts, insightful articles, and engaging conversations, you can position yourself as a trusted voice within your industry, attracting attention and opportunities from like-minded professionals.

Advanced Search and Filtering: LinkedIn's robust search and filtering capabilities enable you to precisely target your outreach efforts based on criteria such as industry, job title, location, and more. This allows you to identify and connect with individuals who are most likely to be receptive to your message, increasing the likelihood of meaningful interactions and conversions.

Professional Branding and Networking: Your LinkedIn profile serves as your digital business card, offering a snapshot of your professional background, skills, and accomplishments. By optimizing your profile and actively engaging with others in your network, you can enhance your professional branding and expand your network, opening doors to new opportunities and collaborations.

The Mistakes You Should Avoid

One critical mistake most do is bombard people with generic messages that solely focus on themselves, without considering the needs or interests of the prospect. When your outreach lacks personalization and fails to address the prospect's concerns, it becomes less likely to give positive results.

Find one common denominator:

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They are boring! When I receive one of those I don’t even want to have a look at what they say, even if it might be a product or service I need.

The solution? It lies in identifying your target audience and crafting campaigns that resonate with them on a personal level. Rather than sending out mass messages, you want to send something the receiver won’t expect. Tailor your messages, introduce yourself in a way that not everyone else does.

By shifting the focus from yourself to the prospect, you'll create a more compelling and engaging outreach campaign. This personalized approach not only increases the likelihood of a positive response but also lays the groundwork for building meaningful relationships with your target audience.

So, remember to avoid the mistake of bombarding people with generic messages. Instead, prioritize personalization and watch as your campaigns pique curiosity with your audience. Read this article to get some tips.

Number ONE Rule In Cold Outreach

The number one rule in cold outreach is to understand that you're not selling your offer—you're selling the opportunity to start a conversation. Too often, outreach efforts fail because they focus on pushing a product or service, without taking the time to establish a genuine connection with the recipient.

Instead of treating cold outreach as a sales pitch, approach it as an opportunity to engage in a meaningful dialogue with your prospect. Your goal should be to pique their interest, spark curiosity, and open the door for further conversation. By shifting the focus away from selling and towards starting a conversation, you'll not only increase the likelihood of a positive response but also lay the foundation for building a lasting relationship.

Think of cold outreach as the first step in a relationship-building process. Your initial message should be tailored to the recipient, and should invite them to engage in a conversation. Whether it's asking a thought-provoking question, sharing a relevant insight, or offering to provide value in some other way, the key is to initiate a dialogue that goes beyond a simple sales pitch.

Remember, the real selling happens during the follow-up conversations, whether it's over the phone, via email, or in person. By focusing on starting a conversation rather than pushing a sale, you'll not only achieve better results in your outreach efforts but also set the stage for meaningful interactions that can lead to long-term success.

First Step, Find Your Target

The first step in any successful outreach campaign is to find your audience. While it may seem straightforward, simply targeting based on broad categories like niche, job titles, or geography can still leave you with a relatively generic audience. To truly connect with your prospects, you need to dig deeper and find common denominators that will resonate with them on a more personal level.

One effective strategy is to join LinkedIn groups relevant to your product or service. These groups are filled with members who share a common interest or topic, making them prime targets for your outreach efforts. By engaging with group discussions and sharing valuable insights, you can establish yourself as a trusted authority within the community and connect with prospects who are already interested in what you have to offer.

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Another approach is to scrape events related to your industry or niche. Whether it's conferences, webinars, or networking events, these gatherings attract individuals who are actively engaged in your field and may be receptive to your outreach efforts. By attending or participating in these events, you can connect with prospects in a more targeted and meaningful way.

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Finally, one of the most powerful methods for finding your audience is to identify influencers in your space and leverage their reach. Look for influencers who have a strong following and engagement on platforms like LinkedIn, and analyze their most engaging posts. By scraping the engagement data from these posts, you can uncover valuable insights into the interests and preferences of your target audience and tailor your outreach efforts accordingly.

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Ultimately, finding your audience is just the first step in building a successful outreach campaign. By going beyond broad demographics and targeting based on common interests and engagement patterns, you can connect with prospects on a deeper level and increase the effectiveness of your outreach efforts.

Why This Approach Works

Why this approach works is  because it allows you to tap into the existing engagement and interests of a well-defined audience, as demonstrated through our example above. We identified an influencer in lead generation—a perfect fit for our target audience at RepliQ. By analyzing the engagement on Charlotte’s posts, we gain valuable insights into the topics and discussions that resonate most with our audience.

For instance, if we find that their audience is highly engaged with content related to new cold outreach tactics to book more meetings, we have a golden opportunity to tailor our outreach efforts accordingly. We know that these individuals are actively seeking solutions in this area, making them prime prospects for RepliQ.

Moreover, because these individuals have demonstrated their interest and engagement on LinkedIn, we can confidently reach out with a more personalized and compelling message. Instead of a generic "Hi Firstname," we can reference the specific topic or discussion from the influencer's post that caught their attention. This not only increases the chances of capturing their interest but also positions us as knowledgeable and attentive to their needs.

Like this example, we empower you to apply the same strategy within your own niche. Whether you’re targeting marketers, sales professionals, or entrepreneurs, identifying influencers who resonate with your audience can provide invaluable insights and opportunities for more effective outreach. It's about going beyond surface-level targeting and connecting with prospects on a deeper level to drive better results for your efforts.

Next Step, Send Something They Won't Expect

The next step in our outreach strategy is to send something they won't expect. Think about it: when recipients open their inbox, they're bombarded with long, text-heavy messages—often, they're predictable and uninspiring. But we're about to change that.

Instead of following the crowd, we're going to stand out by sending just two sentences in the copy and including a visual element that grabs their attention. Picture this: a video where the prospect's LinkedIn profile or website is in the background. It's unexpected, it's intriguing, and it's bound to pique their curiosity. (You can use your own custom domain to make the video yours.)

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You see the CTA is pointed to make them actually watch the video. It’s simple, non-salesy and piques curiosity which follows our number 1 rule, to not sell our offer but to start a conversation.

As the saying goes, a picture is worth a thousand words—and in this case, a visual element speaks volumes. By incorporating this unique approach into our outreach efforts, we're breaking through the noise and capturing the recipient's attention in a way that traditional text-based messages simply can't. So, get ready to stand out in the inbox and make a lasting impression with your outreach.

How To Execute This Approach At Scale

To implement this approach at scale, we leverage the power of outreach tools like Expandi and RepliQ. These tools offer seamless integration and automation capabilities that allow us to execute personalized outreach campaigns efficiently and effectively.

With Expandi, you can scrape members of LinkedIn groups, extract data from events, and analyze engagement on LinkedIn posts—all at scale. This provides you with information about your target audience and allows you to identify opportunities for engagement. Additionally, Expandi enables you to automatically connect with prospects and send messages, creating a well-oiled machine for lead generation.

However, outreach tools alone are no longer enough. In today's competitive landscape, personalization is key to standing out and making meaningful connections. That's where RepliQ comes in. With RepliQ, you can seamlessly add personalized elements to your outreach campaigns, enhancing your effectiveness and impact.

In this example, instead of crafting individualized videos for each prospect, RepliQ allows you to record one video and automatically duplicate it into hundreds of personalized versions, each tailored to the specific recipient. This not only saves time and effort but also ensures that each prospect receives a message that resonates with them.

By combining the capabilities of Expandi and RepliQ, we create a powerful synergy that enables you to execute personalized outreach campaigns at scale. With Expandi handling the automation and data collection, and RepliQ adding the personal touch, we can maximize your outreach efforts and achieve greater success in your lead generation initiatives.


In wrapping up, I encourage you to give these LinkedIn outreach strategies a try for yourself. While it may seem daunting at first, the potential rewards are well worth the effort. By finding your audience, sending unexpected visual elements, and leveraging the power of personalization, you have the opportunity to make meaningful connections and drive results like never before.

Remember, you don't have to tackle everything at once. Start small, experiment with different approaches, and see what works best for your business. Whether you're a solopreneur or part of a larger team, there's always room to improve and refine your outreach efforts.

So, take the plunge, step out of your comfort zone, and see where these strategies can take you. You might be surprised by the results. After all, the only way to truly know what works is to try it out for yourself.

Here’s A Step By Step On How To Create Expandi Campaigns With RepliQ Videos

  1. Find your influencer and pick a post that is relevant
  2. Scrap the engagements on the post
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  1. Download the Expandi file
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  1. Go to 
  2. Choose this video option
RepliQ Dashboard

  1. Choose the Linkedin background
RepliQ Dashboard
  1. Upload your video
RepliQ Dashboard
  1. Use the Expandi file and Upload in RepliQ
RepliQ Dashboard
  1. Customize your video page, adding your logo, calendar, branding color etc.
RepliQ Dashboard
  1. Generate the videos
  2. Get your results file and download it
RepliQ Dashboard
  1. Add new campaign and upload it in Expandi (or this the integration code here)
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  1. Use the {Dynamic Placeholder} to adapt each video to each lead
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  1. DONE!

See the full video step by step on top of this article.

Get started with RepliQ today.

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