Marketing

How to boost your Lemlist campaigns with video prospecting at scale

July 9, 2022

cold email delivrability

Hi {{firstName}},

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I came across your profile in linkedin and saw {{common point}}..

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ZZZzzz

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I know I’m tired of these messages.

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I know you are too.

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I guess you recognize yourself in this:

  • You are an experienced automation user who did your trial and errors and became experts in writing cold emails, but still struggle to catch your audience's attention?
  • You learned to leverage automation features such as icebreakers, personalized images, landing pages and liquid syntax, but still have a hard time making it feel humanized?
  • You joke around and insert little indicators of your personality in your messages, but still don't really succeed to reflect your true personality?

Well then keep on reading!

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In this article I will share how you can achieve results like this to boost your open rate, increase CTR and book more meetings through your Linkedin and email campaigns.

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Here are the stats we got, not bad right ? ;) 

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stats with video prospecting

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I hate generic messages and I know you are too, but above all:

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We BOTH know that your prospects HATE them!

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They get bombarded daily with messages on Linkedin and email.

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Imagine for a moment that you are one of your prospects that receive these messages daily.

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What would happen after a dozen of these each day?

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You would simply stop reading and probably put them in trash.

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So what would actually make the message STAND OUT to you?

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What would make you WANT to know what the sender has to say?

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The majority who work with automation on Linkedin and emails put in the work to write a truly unique message.

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But as mentioned, it would probably disappear in the sea of generic messages. 

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Focusing on the quality of the messages is an option available to you, but if you did this you also know the amount of time required.

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Visualize that instead of a written message, you receive a VIDEO in the mass of texts. 

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surprising face

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Recently Lemlist shared in their newsletter: 2 techniques to use for your email copies and the easiest way to get results from your outreach.

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The example featured a video where the sales rep introduced himself with their own website in the background.

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stats with video prospecting

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Guillaume (CEO of Lemlist) was underlining how good the email was thanks to the video in it. 

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What impact would it have on you?

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Not surprisingly, video is growing in popularity due to its ability to create connections faster and cheaper.

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Video has the power to transform your ability to build relationships with your audience.

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It will not only put a name to your face, more importantly it’s the most effective way to show your personality and communicate emotions. 

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When you treat people like people and not like numbers, you make them feel valued.

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Not before you made that impact, people will actually want to hear what you have to say.

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Even if your prospect or candidate is half around the world and you’ll likely never meet in person, you can still make a real connection and persuade by using personalized videos in your modern sales engagement process.

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That’s why video prospecting tools such as Vidyard and Loom are here to stay!

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In my own search for the best video outreach tools I’ve been trying out the most there are on the market.

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If you’ve worked with these tools or similar you know that the engagement and reply rates increase tremendously.

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problem with video prospecting

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What I found was that all of the tools I tried required me to record a 1-on-1 video to each prospect.

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None of the tools allowed me to do this at scale. 

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It’s simply impossible to record a 1-3 minute long video to each and everyone even if I wanted to.

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Or worse, to make the effort and not knowing that the prospect would even see it.

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I never found the perfect video outreach tool I was looking for.

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With RepliQ integrated in your Lemlist approach you will be able to generate personalized outreach videos through a spreadsheet. 

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This is the leverage you have been searching for to break through the noise on an impossible-to-ignore level.

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Don’t get us wrong, we are huge Lemlist fans and got fantastic results since day one.

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But with noise increasing we needed to do something different to stay on top of our game.

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With Lemlist solely we got good results.

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But with Lemlist + RepliQ, we got mind blown.

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Here's a video on how to add RepliQ videos in Lemlist:

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Here is how you can create your first 100 personalized video with RepliQ for free:

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 1) Choose background
repliq dashboard

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2) Upload your video
repliq dashboard

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3) Upload your file with your leads' info
repliq dashboard

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4) Customize your video. (see how RepliQ differ from competitors here).

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repliq dashboard

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5) Collect your personalized videos and upload it in your favorite outreach tool

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repliq dashboard

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5) Open your files' results with all your videos

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repliq dashboard

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6) Go to lemlist and upload your csv with your lead infos containing the html code from RepliQ (or use the custom integration code for Lemlist here)

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lemlist dashboard

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7) Create or use a variable that contains the HTML code from RepliQ (for instance, "icebreaker")

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lemlist dashboard

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8) In review, you can see all your videos in one click and make sure all of them looks good

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lemlist dashboard

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9) You are ready to launch your first campaign with Lemlist and RepliQ and see your result 🚀

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The results of such an approach are HUGE. Worried about derivability? See here.

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The good news?

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95% of sales reps (STILL) aren’t using video prospecting to close sales.

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That’s an insane opportunity for you.

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The 5% are getting big results but this window won’t last long.

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Now is not the time to be left behind.

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Don’t believe me?

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Try it out for free!

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Get started with RepliQ today.

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