B2B Lead Generation secret: Scrape Instagram ➕ video prospecting

28 June, 2024

cold email delivrability

Yes, it’s time. 

Time to do something not everyone else is doing. 

We all know generic tactics don't work anymore.

That’s why I wrote this article to help you stand out and get more replies / book more meetings. 

Welcome to the world of Instagram cold outreach—where the art of leveraging profile data meets the science of crafting compelling messages.

This isn't about spamming DMs or flooding inboxes; it's about strategic engagement that is RELEVANT.

Imagine scrolling through Instagram and finding profiles that perfectly align with your ideal client profile.

Instead of sending generic messages to anyone and everyone, you use the followers from accounts similar to yours, to craft personalized messages that capture attention.

It's about identifying where your target engages and using that information to create a connection.

By understanding the interest of each potential contact, you can tailor your outreach to speak directly to them, making your message feel less like a cold introduction and more like a conversation.

This approach not only increases the likelihood of a positive response but also sets the stage for building meaningful, long-term relationships.

In this article, we'll delve into the strategies and techniques that will help you master Instagram cold outreach.

From finding the right profiles and scraping their data to crafting messages that stand out in a crowded inbox.

Get ready to transform your outreach efforts with a method that prioritizes quality over quantity and resonates on a personal level.

Step 1: Finding Leads

Finding the right leads on Instagram is crucial for effective outreach. By targeting users who are already interested in your niche, you can maximize your chances of making meaningful connections. Here’s how to find those perfect leads:

  1. Identify Relevant Companies and Competitors: Begin by researching companies and competitors that have an audience similar to yours. Look at who follows them, engages with their content, and shows genuine interest. These followers are likely to be interested in your offerings as well. By targeting these individuals, you are tapping into a pre-existing pool of potential leads who are already engaged in your niche.

  1. Engage with Popular Hashtags: Explore hashtags that are relevant to your industry or niche and look for posts with high engagement. Posts that have lots of likes, comments, and shares indicate an active and interested audience. Scrape the comments section of these posts to find users who are actively engaging with the content. When reaching out, personalize your message by saying something like, "Hey, I saw you engaged on [Influencer’s] post about [Topic] and thought you might also be interested in [The Problem You Solve]." This shows that you have done your homework and are genuinely interested in what they care about.

  1. Find Company Profiles With a VA: Once you have compiled a list of potential leads, streamline the process by hiring a virtual assistant. A VA can help you find the Instagram accounts for each lead, ensuring you have the correct contact information. This allows you to focus on crafting personalized messages and strategies, rather than spending time on administrative tasks. By delegating this part of the process, you can ensure that your outreach is efficient and effective.

Step 2: Scraping the Leads

Once you've identified potential leads, the next step is to gather their details efficiently using scraping tools. Here’s a summary of some effective scraping tools:

  • Growman IG: Growman IG is a robust Instagram scraping tool designed for marketers. It allows you to extract valuable data from Instagram profiles, including follower lists, engagement metrics, and user bio information. It's particularly useful for building targeted lists of potential leads quickly and accurately.

  • Phantombuster: Phantombuster is a versatile automation and data extraction tool that supports a wide range of platforms, including Instagram. It enables you to automate repetitive tasks and scrape data such as user profiles, followers, and hashtag interactions. Phantombuster offers pre-configured “phantoms” (automation scripts) that make it easy to collect data without needing extensive coding skills.

  • is a browser automation tool that allows you to record and automate workflows on websites. With its user-friendly interface, you can set up scraping tasks on Instagram by recording actions like navigating profiles and extracting data. It's highly customizable and can be tailored to specific scraping needs, making it a great option for detailed and complex data extraction.

  • is a powerful web scraping and automation platform that provides a wide range of tools for data extraction. For Instagram, Apify offers pre-built actors (scraping scripts) that can extract user data, posts, and engagement metrics. Its scalable infrastructure allows you to handle large volumes of data efficiently, making it ideal for extensive lead generation projects.

Each of these tools offers unique features and capabilities, so you can choose the one that best fits your needs and technical expertise.

Step 3: Send Personalize Videos at Scale with Instagram Backgrounds

Creating personalized videos with offers a dynamic way to reach out to potential leads on Instagram. Here’s how you can leverage this powerful strategy step by step:

  1. Capture Attention with Personalization: Start by personalizing your videos with details about the niche and how you found them.

  1. Utilize Instagram Backgrounds: Integrate Instagram backgrounds into your videos to create a visually appealing first impression that resonates with the recipient. This makes the video about them and not about you. 

  1. Humanize Your Message: Videos allow you to convey emotions, tone, and personality more effectively than text alone. Use this opportunity to humanize your outreach by speaking directly to the recipient, addressing their specific needs or interests.

  1. Showcase Your Offering: While personalizing, ensure to highlight how your product or service can add value to their needs. This should be done subtly without making it too promotional. Share a case study that works for your specific target.

  1. Call to Action: End with a clear call to action (CTA) that encourages the recipient to engage further. Remember what you are selling is starting a conversation. Selling is what you do on the call. Make it easy for them to take the next step.

By following these steps, you can create personalized videos that not only capture attention but also foster genuine connections and drive meaningful engagement with your target audience on Instagram. This approach not only sets you apart from generic outreach methods but also demonstrates your commitment to understanding and addressing the recipient's unique interests and preferences.

Step 4: Sending at Scale

Once you've personalized your outreach with videos and gathered leads, it's time to efficiently send your messages. Here are tools that can help automate and streamline your outreach efforts: for Instagram: automates direct messaging on Instagram, allowing you to send personalized messages to multiple leads simultaneously. It supports scheduling messages, customizing message templates, and managing responses, making it ideal for scaling your outreach efforts on Instagram.

How the video looks on Instagram DM: for Cold Emails: uses AI-powered tools to automate and optimize cold email campaigns. It helps you personalize emails at scale by dynamically inserting recipient-specific details and tracking engagement metrics. With features like email sequencing and A/B testing, enhances your email outreach effectiveness.

How the video look in an email: for Cold Emails: is a platform that automates cold email outreach with a focus on personalization and efficiency. It offers advanced email tracking, analytics, and integration with CRM systems to manage leads effectively.'s AI-driven capabilities assist in crafting compelling email content that resonates with recipients. for Cold Emails: specializes in cold email automation with a strong emphasis on personalization and engagement. It features tools for creating personalized email sequences, adding dynamic content (like personalized images and videos), and optimizing deliverability. also offers robust analytics to track campaign performance and improve outreach strategies. for LinkedIn Outreach: automates LinkedIn outreach campaigns to help you connect with and nurture leads on the platform. It offers features such as automated connection requests, personalized messaging, and campaign scheduling.’s tools are designed to comply with LinkedIn’s terms of service while maximizing your outreach potential.

How the video looks on Linkedin DM:

Using these tools, you can streamline your outreach process across multiple platforms, ensuring that your messages are personalized, targeted, and effectively delivered to your prospects. Whether you're engaging on Instagram, via email, or on LinkedIn, these tools provide the automation and customization needed to scale your outreach efforts efficiently.


Mastering Instagram cold outreach involves a strategic blend of identifying the right leads, efficiently gathering their data, personalizing your approach, and scaling your efforts. By targeting relevant audiences through companies and competitors, engaging with popular hashtags, and utilizing a virtual assistant for data collection, you lay a solid foundation for successful outreach. Tools like Growman IG, Phantombuster,, and streamline the scraping process, ensuring you have comprehensive data to work with.

Taking it a step further, personalized videos created with bring a human touch to your messages, making them stand out and resonate with recipients. Finally, leveraging automation tools like,,,, and allows you to send personalized messages at scale across Instagram, email, and LinkedIn.

By integrating these steps and tools, you can transform your cold outreach into a powerful strategy that builds genuine connections and drives meaningful engagement, setting you apart in a crowded digital landscape.

Step by step how to generate personalized videos at scale:

Step 1: Log into RepliQ’s dashboard and choose this option

Step 2: Choose the Instagram background

Step 3: Upload your video

Step 4: Upload your lead list with the URL of the Instagram profiles you want in your background

Step 5: Choose your video options, colors, upload your logo, add CTA and your calendar

DONE! Find your videos in the left menu bar

Get started with RepliQ today.

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