Marketing

B2B Lead Generation secret: Scrape Google Maps βž• video prospecting = πŸ’Έ πŸ’₯πŸš€

7 Dec, 2023

cold email delivrability

Watch video on the full startegy here:

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I know you are struggling in the B2B lead generation sphere right now where you fight with a lot of noise. I know the feeling of having an important message, you really HAVE a good service / product that REALLY helps businesses to grow. But what do you do when it doesn't matter how good you or your product is if you can't reach and connect with the decision makers on the other side? The problem is that everyone is fighting for the same person's attention which makes it really hard and crowded. How do you actually reach all the way through?

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question marked gif

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Adapt Or Die

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My answer is targeted and personalized campaigns. Stop using big lists and send generic emails to the masses! Email providers are tightening the rules to prevent mass outreach. Soon a lot of the newbies will be out of the game. If you want to stay in the game, make sure to start using tactics like the one in this article to stay ahead of your competitors. Cold outreach is not DEAD. But it has CHANGED. Are you adapting or dying?

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funny illustration

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Secret B2B Lead Generation Tactic

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In this article we’ll show you how easy it is to stay ahead of your competition. Most people think you need to put in more effort to get a better output. We say, work smarter - not harder. Here’s the secret. Scrap relevant business data on Google maps and combine it with video outreach. It's not just about scraping Google Maps; it's about creating personalized videos that feature your lead on Google Maps as a backdrop. This dynamic combination is what sets this strategy apart. Most people may stop at data extraction, but the real power lies in the synergy between scraped data and visually engaging content to really capture your prospect’s attention. If you want to book more meetings, keep reading where I break down all the elements and tools you will need to execute this simple but powerful approach.Β 

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b2b lead generation google maps and RepliQ

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The Power of Segmentation

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One simple thing you need to start doing is to SEGMENT your lead lists. Make sure to use a common denominator and make one campaign for that specific denominator. Today people are sending thousands of emails to a big list because they don't know how to get hold of their prospect's data. So they use a shortcut buying irrelevant lists and sending emails like "Hey, I got this, you wanna buy?". What do you think the reply is? Of course your prospect will ignore you and I would agree with them. By using Google Maps as an email source you can do exactly the opposite. You will find relevant data, build a target campaign and send personalized emails to each and everyone of them. Being able to do this at scale, and the best part? Not many know about this so you will be one of the top 5% in the outreach game. This is a goldmine for anyone who is willing to do the little extra effort required compared to the rest and the investment is really small. Ready to get started?

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The Goldmine: Google Maps Searches

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Lot's of people are going to Linkedin or using Apollo and similar to find their lead's data. Not many are using Google Maps as a source that has the most relevant data. Google Maps, designed for navigation and reviews, ensures that its data is consistently updated for users. By scraping this platform, you gain access to a goldmine of information about businesses in your chosen niche and location. In just a few minutes you can have your lead's websites, emails, phone numbers and more just by searching for specific local companies such as nail salons, plumbers, restaurants etc. AND in a specific area. These are the common denominators I'm talking about.

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Choose Your Target

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First off, choose your target and location. Let's choose one as an example: Beauty clinics in Texas.

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The Scraping Tools

Next off, find a scraping tool to scrape the relevant data. There are different tools for this but I will give you 2 suggestions that worked really well for me.Β 

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1. Phantombuster - simplifying lead generation by enabling effortless connection with dream clients across various platforms, including Google Maps, without the need for coding expertise.

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phantombuster



2. Leads Sniper - a user-friendly platform equipped with powerful tools for Google Maps, Google Search, and Yellow Pages, facilitating efficient lead scraping and streamlining workflows for enhanced lead generation.

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lead sniper

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Google Maps Scraper

Both of the tools have the possibility to scrape data from Google Maps. Scrape and extract emails, phone numbers, and social media handles from Google Maps search results into a CSV file in minutes using any of the tools.

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Extract all the results from a Google Maps search along with all the accompanying data from each location, as well as all the available contact information found on each of their websites, neatly into a CSV file. Even better: do it all without needing to code your way through Google Maps API.

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This Google Maps automation will help you to:

  • Target local businesses on the map to find your ideal leads by location
  • Enrich these businesses with contact data and more including emails, phone numbers, websites, & business hours
  • Download Google Maps data in your very own Excel or other spreadsheet file

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Execution with Phantombuster:

Here's a simplified guide to kickstart your Google Maps scraping journey with Phantombuster:

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  1. Create a Phantombuster Account:

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Sign up for a Phantombuster account to access their suite of automation tools.

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sign up phantombuster

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  1. Choose the Google Maps Automation Flow:

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Select the Google Maps automation flow to initiate your scraping process.

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google maps search export

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  1. Set Parameters:

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Define your target industry and location parameters for a focused campaign.

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instruction google maps PB



  1. Run the Automation:

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Execute the automation, allowing Phantombuster to gather the data seamlessly.

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phantombuster process

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Execution with Leads Sniper

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Step 1: Install Leads Sniper Extension

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Begin by installing the Leads Sniper extension. Follow the guide when you download the free version which provides you 35 free leads.

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lead sniper

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Step 2: Define Your Target

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Have a clear target in mindβ€”whether it's beauty clinics in Texas or any specific niche. Defining your target ensures focused and effective results.

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lead sniper

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Step 3: Activate Leads Sniper during Google Search

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Perform a Google Search related to your target, and as you explore the results, activate the Leads Sniper extension. Watch it effortlessly scan the page for vital information.

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google maps

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Step 4: Extracting Data

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Witness Leads Sniper in action as it extracts essential data from the search results, including websites, emails, phone numbers, and more.

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scrapping google maps

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Step 5: Save the Data

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Leads Sniper organizes the extracted data for you. Save the relevant information, and you now have a comprehensive list of potential leads at your fingertips.

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Example output:

result file

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Understanding The Psychology in Cold Emailing

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Okay, so now you have a relevant and target lead list with updated data. You now know who you are talking to and who you are building your campaign towards which is the most crucial and fundamental part in any successful outreach campaign. To be able to craft a campaign that will convert you need to understand how the human brain works when sending and receiving cold emails. Rule number 1 to remember is this harsh truth: PEOPLE DON’T CARE ABOUT YOU. Really remember that throughout all the steps before hitting the send button. This will change your mindset, going from a me, me, me perspective to their perspective. An easy example for this is instead of pitching you say: {NAME} you probably hate…. Mentioning problems and challenges for that specific target. Make the prospect join your conversation in their head where they secretly think: β€œYou get me; what do you have?”

Switch from pitch -> problem.

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Do What’s Not Expected of you

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People expect you to be a fanatic newbie, which is throwing out a lame pitch about your product or service. Starting off your email with β€œHi {first name}, My name is X, I am……..”

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example bad email

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If Ivan had the mantra β€œPeople don’t care about you” he surely would have started out the email differently making me actually want to know what he had to say. But just by having this intro, the rest of the email is just not appealing. Why? Because the human brain is wired for connection, so start connecting. Stop being a fanatic newbie. Instead be a great prospector who is passionate about helping the other person. Simple tricks could be to just skip the introduction, mentioning how you found them or why it made sense to you to reach out to that specific person. In our example case it would be something like:

β€œI browsed on Google and searched for Beauty Clinics here in Texas and your company stood out to me.”

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Video prospecting Magic

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A simple trick to make a human connection, to send something they won’t expect and to pique curiosity is to use a tool like RepliQ to create personalized videos, at scale, towards your leads. Instead of sending emails with long and boring plain texts you would send a very short email with a personalized video where they see you in the video preview and their company on Google Maps in the background, like this:

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repliq video approach

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But the most important part to for your lead to be curious and CLICK to watch the video, the preview looks like this inside of an email:

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repliq video inside email

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After mentioning that you found them on Google Maps and then seeing their company in the background of your video you will make that email personalized in an instant. To deliver the video after the introduction you can write something like this to make them want to watch the video:
I was thinking about a new idea I wanted to share so I made a quick video for you {NAME}

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I paste a guide below on how to generate RepliQ videos step by step.

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Pique Curiosity, Do Not Inform

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The ultimate goal in your cold email is to pique your prospect’s curiosity. Not until you managed to do that they would WANT to hear what you have to say. So how do you do that? By not sharing too much information. You want to talk about the challenges they face, making them understand that YOU understand their business. You then share that you successfully took companies like theirs from a pain scenario to a dream scenario. You SHOULD leave them with the question β€œHow does s/he do that?”. If you raised this question in their head, you won. Because if they want to know the HOW, they would need to TALK to you. Keep this in mind while recording your video.

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CTA That Pushes To Start A Conversation Rather Than A Call

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Finish off with a CTA they won’t expect and that has to do with your video. Like:

β€œDid you ever consider something like that?” or β€œI would love your thoughts on my second point.” Something that they only can answer if they actually watched the video. As you can see so far we only have 3 text lines and one video preview in our email copy:

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  • Intro
  • Delivering the video
  • CTA

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This catches your prospects eyes because it doesn’t look like a normal cold email and it feels relevant and personalized with a human touch seeing you in the video.Β 

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Crafting The Perfect cold Email

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As mentioned in the beginning of the email, email providers are restricting mass outreach and if you send too many identical emails, they will most likely end up in the spam folder. To avoid this we also implemented a feature in RepliQ where you can generate personalized lines adapted to each of your leads. All you need is your prospect’s websites which Phantombuster or Leads Sniper will give you. Simply upload the file in RepliQ and within minutes receive a file where you have a personalized icebreaker, a personalized line to deliver your video and a personalized CTA. The idea is that you choose one of the three in your email copy to not only reduce your spam rate but also increase your conversion.Β 

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Generating Personalized videos in RepliQ

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Step 1.

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Log in to RepliQs dashboard and choose the video option or the template option if you want to save a template and make videos in a simple 2 step process.

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repliq dashboard

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Step 2

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Choose the Google background

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repliq step 1

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Step 3

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Upload your video

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step 1

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Step 4

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Add your lead list from Phantombuster or Leads Sniper

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repliq step 2

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Step 5

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When mapping the fields, choose the β€œReview URL” (the URL that is the Google Maps Review link of your lead)

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repliq step 2

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Step 6

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Upload your logo, choose your CTA, choose your video option, add your calendar and change colors, then START VIDEO CREATION

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repliq step 3

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Step 7

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Find your videos in your videos tab in the left menu bar

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repliq result

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Summary

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In conclusion, as the cold outreach landscape transforms, your success relies on adaptation. Embrace the power of targeted, personalized campaigns and use the hidden treasures like Google Maps data. With tools like Phantombuster, LeadSniper and RepliQ, you can execute this strategy seamlessly, placing yourself in the top 5% of the outreach game. The investment is minimal, the effort required is reasonable, and the potential rewards are immense. It's time to

redefine your approach to outreach. Adapt, thrive, and stay ahead in the game.

Get started with RepliQ today.

Ready to ditch generic messages and receive higher reply rates and book more meetings?

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