How To Identify And Impress Your Website Visitors: Create an automated follow up strategy that converts

14 June, 2024

cold email delivrability

Think of your website as your virtual storefront.

Welcoming visitors from all corners of the internet.

But what happens once they arrive?

Do you effectively catch the potential of these leads?

Or, are you losing those golden opportunities through your fingers?

Imagine if you could capture the interest of those who browse your site.

Turning visitors into engaged, loyal customers.

In this article, we're learn how to identify website visitors and about the untapped potential that countless businesses are missing out on.

If you're pouring money into ads just to drive traffic to your website, you're most likely leaving money on the table without a solid follow-up strategy.

And, for my hungry marketing agencies, you’re going to love this.

Let’s dive in! 

The Power In The Website Traffic

Picture this: You're standing in your store, watching as potential customers come and go, each one a valuable opportunity. What if there is a way to catch those opportunities, to start a conversation with them even after they've left? That's exactly what tracking website visitors allows you to do. It's like being able to step outside your storefront and engage with those who showed interest in your offerings. These are not just random clicks; they're individuals actively seeking what you have to offer. By tracking their engagement, you're given a unique chance to reach out, to follow up, and to turn those of interest into meaningful connections. It's not just about understanding your audience; it's about taking the opportunity to talk to them, to make them want to talk to you and to provide the solutions they're looking for.

The Problem Until Now

Up until now, numerous tools promise to indentify website visitors, but they often fall short when it comes to providing actionable insights on a personal level. Sure, they can tell you which companies have visited your site, but they leave you hanging when it comes to identifying the actual individuals behind those visits. It's like having a peek through a foggy window – you catch a glimpse of movement, but you're left guessing at who's on the other side. This lack of clarity not only holds you back on your ability to engage with potential leads effectively but also leaves you feeling like you're shooting in the dark. It's a frustrating dilemma that has left many businesses feeling like they're missing out on key opportunities to connect with their audience on a personal level. 

How They Previously Solved The Problem

In response to this challenge, many businesses have had to hire virtual assistants (VAs) or employ data enrichment services to bridge the gap. These solutions aim to find decision-makers behind website visits for follow-up actions. However, relying solely on humans or third-party services can be time-consuming, costly, and prone to inaccuracies. You may eventually get a clearer picture, but it requires significant effort and resources. As a result, there's been a growing demand for a more streamlined and automated solution that delivers accurate, real-time insights into website visitors at a personal level, without the need for manual intervention.

Introducing RB2B

With RB2B, you can now uncover the identities of your anonymous and identify website visitors on a personal level, upgrading your approach for lead generation and conversion. There's been a buzz surrounding this tool, and we've been putting it to the test. Here's what you can do with RB2B:

  • Identify Website Visitors On A Person-Level: Identify the individuals, not just the companies, visiting your website in real-time.
  • Push LinkedIn Profiles to Slack: Receive LinkedIn profiles of your website visitors directly to Slack, enabling immediate engagement opportunities.
  • Turn Page Views Into Pipeline: Transform mere pageviews into revenue-generating opportunities by reaching out to high-intent prospects.
  • Send Targeted Messages: Capture their attention with a personalized touch by sending videos and visuals. This dynamic approach not only maximizes engagement but also enhances conversion rates, making every interaction impactful and memorable.
  • Create Filters for ICP: Streamline your lead generation efforts by filtering down to the most relevant prospects using firmographic and technographic data, ensuring you focus on those that align with your ideal customer profile.

RB2B isn't just another tool – it's the only solution that provides person-level identity, empowering you to turn website visits into tangible revenue and meaningful connections. Only thing is that it's exclusively designed for US visitors, bypassing GDPR regulations.

Make An Impactful Impression

In today's noisy digital world, standing out is key when reaching out to potential clients. It's not enough to send the same old boring sales emails like everyone else. You need to make a memorable impression that's all about them, not just you. That's where RepliQ comes in. With RepliQ, you can easily create personalized videos that grab attention and show you care. Here's how it works: whenever someone visits your website, RB2B instantly pushes their information to Slack in real-time. From there, you can receive the details using automation tools such as, Zapier and Pabbly and  seamlessly connect to RepliQ to generate your personalized video message. Imagine crafting a video where their website is visible in the background of your video, creating a connection that feels tailored specifically to them.

Here’s a simple email template to use:

“Hey, I noticed you checked out our website, [First Name].

It made me curious about yours too:

Sending a RepliQ video with their website in the backdrop

Is that something you considered?”

With RepliQ, you can automate this process and send impactful, personalized messages to prospects in no time, setting the stage for meaningful conversations and long-lasting relationships.

Filter And Send Messages After Intent

Let's explore some follow-up strategies to maximize engagement and conversion:

  • Filter-Based Engagement: Utilize filters to prioritize leads showing strong interest, focusing your follow-up efforts on high-potential prospects to maximize conversion opportunities.

Starting your message or video with “I saw you visited several pages on our website and wanted to see that you have all the information you need.”

  • Segmented Follow-Up Flows: Implement targeted follow-up flows based on lead behavior, such as time spent on the website or specific page visits, to tailor messaging and offers accordingly.
    “I saw that you went to our offers and wanted to clarify what’s included.”

  • Page-Specific Follow-Up: Customize follow-up communication based on the pages visited by leads, offering relevant content or resources aligned with their interests.

“I saw you went to our pricing page and wanted to clarify the packages to see if that’s what you need.”

Different Ways To Nurture Your Leads On Linkedin

  • Personalized Connection Request Message: Send a personalized connection request message referencing their engagement.
  • Engage with Their Content: Regularly engage with your leads' LinkedIn posts by liking, commenting, or sharing. This helps keep you on their radar and shows that you're actively interested in their work.
  • Direct Message (DM): Send a direct message to your LinkedIn connections to follow up on your previous interaction or offer additional value.  Use RepliQ to create personalized video messages. 
  • Offer Assistance: Reach out to your connections with offers of assistance or resources that may be helpful to them. Whether it's sharing industry insights, offering to connect them with someone in your network, or providing solutions to their challenges, demonstrating your willingness to help can strengthen your relationship.
  • Invite to Webinar or Event: Extend an invitation to a webinar, workshop, or networking event that aligns with your lead's interests or professional goals. Personalize the invitation by referencing their previous engagement with your content or website.
  • Share Relevant Content: Share relevant articles, blog posts, or resources with your LinkedIn connections that align with their interests or industry. This positions you as a valuable source of information and expertise in their field.
  • Follow-Up Meeting or Call: Propose scheduling a follow-up meeting or call to further discuss their needs or explore potential opportunities for collaboration. Use RepliQ to create a personalized invitation that highlights the value of connecting with you.

By leveraging personalized engagement tactics on LinkedIn, you can build stronger relationships with your leads, demonstrate your value as a trusted resource, and ultimately drive meaningful interactions and conversions.

Nurture Leads On Emails

  • Personalized Follow-Up Email: Send a personalized follow-up email with a personalized video to show that you've been paying attention and are genuinely interested in continuing the conversation.
  • Include Relevant Content: Share relevant content, such as blog posts, articles, or resources, that align with the interests or needs of your recipient. This demonstrates your expertise and provides additional value to your email.
  • Offer Assistance or Solutions: Offer assistance or solutions to any challenges or pain points your recipient may be facing. Whether it's offering advice, providing a solution to a problem, or connecting them with someone in your network who can help, showing that you're willing to go the extra mile can strengthen your relationship.
  • Ask for Feedback: Ask for feedback on your previous interaction or the content you shared. This not only shows that you value their opinion but also opens the door for further conversation.
  • Propose a Meeting or Call: Propose scheduling a meeting or call to further discuss their needs or explore potential opportunities for collaboration. Make it easy for them to schedule by offering specific dates and times that work for you.
  • Send a Reminder: If you haven't heard back after your initial follow-up, send a gentle reminder email to prompt a response. Be polite and respectful, and offer to provide any additional information they may need.
  • Share Success Stories or Case Studies: Share success stories or case studies that demonstrate the value of your product or service. Highlight how your offering has helped other clients achieve their goals or solve similar challenges.
  • Offer Exclusive Discount or Promotion: Offer an exclusive discount or promotion as an incentive for your recipient to take action. Make it time-sensitive to create a sense of urgency and encourage them to act quickly.

Remember to keep your follow-up emails concise, relevant, and respectful of your recipient's time. By providing value, demonstrating your expertise, and showing genuine interest in their needs, you can increase the likelihood of a positive response and ultimately move closer to your desired outcome.


In today's dynamic business landscape, the power of personalized engagement cannot be overstated. Whether it's through LinkedIn messages, email follow-ups, or direct interactions, the key to building meaningful relationships lies in understanding your audience and tailoring your communication to their specific needs and interests. By leveraging innovative tools like RepliQ, businesses can automate and scale personalized engagement efforts, creating genuine connections that drive results. Whether it's sending personalized videos, AI images, or tailored messages, the possibilities for engagement are endless. With a strategic approach to follow-up tactics, businesses can foster trust, build credibility, and ultimately, drive meaningful conversions. Embracing the power of personalized engagement is not just a trend – it's a fundamental shift in how we connect and communicate in the digital age. By prioritizing authenticity, relevance, and value in our interactions, we can forge lasting relationships that stand the test of time.

How it works:

  1. Sign up to RB2B for free

  1. Use the integration in RB2B to Slack

  1. Start a new workspace where you get the data 

  1. Receive the data into Google Sheets using automation tools 

  1. Make filter for different flows

  1. Automatically receive the data and make personalized videos or AI images in RepliQ

  1. Send emails through your automation tool or Gmail


Come to our chat and let us guide you if you want to set up a flow.

Get started with RepliQ today.

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